Social Media Channel Associate

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Social Media Channel Associate runs the global social media channels and the online communities around them. The role owns the channel programme end to end: the content calendar, platform-specific adaptation, publication, community interaction, performance measurement and the optimisation that follows. The holder decides what publishes when, approves it for publication against the brand, medical-legal and quality standards, and is accountable for everything that goes live on a public channel. The programme is measured on reach, engagement and qualified audience growth, and the holder changes the approach when the numbers move.

This is the single social media channel seat in the Global Digital Hub's Global Digital Marketing scope. The holder works autonomously with minimal supervision, sets the operating standard for the discipline, and is the reference point for the chapter and the business partner on what the channels can carry. They contribute in-depth knowledge of social media channel management to the chapter, advise affiliates and global teams on platform choice and audience engagement, lead or contribute skills to projects and squads that extend the channel estate, and coach colleagues with less experience in social media execution. They escalate only what needs a communications, medical or budget decision.

The specific mix of platforms, markets and communities varies with business priorities and sub-chapter structure across social media, community management, content operations and channel performance.

Discipline-specific scope

One seat carries the full depth of the social media discipline for this scope rather than one execution slice of it.

• Channel programme and publication. Builds the content calendar, commissions and adapts content for each platform, schedules and publishes across Facebook, LinkedIn, X, YouTube and Instagram, and approves each item for release. Briefs and directs freelancers and external agencies on content production.
• Community and affiliate enablement. Monitors and handles community interaction within the approved response framework, and judges what must be escalated to communications or medical. Trains and guides affiliates to build and run their own communities, and acts as the subject-matter expert on which platform to use and how to engage customers on it.
• Performance and optimisation. Reads the channel performance data, diagnoses why reach and engagement moved, and changes the content mix, cadence and targeting in response. Produces the recurring channel reporting and feeds the social insight that shapes channel strategy.

The Opportunity

• Own the communication approach for the global social media channels and communities, and build the content calendar that delivers it across platforms and markets.
• Decide what is published on which channel and when, and hold accountability for everything that goes live on a public channel.
• Adapt content for each platform's format, audience, and algorithm, and approve it for publication against the brand, medical-legal, and quality standards.
• Schedule and publish across the in-scope platforms - Facebook, LinkedIn, X, YouTube and Instagram - and operate the social media management tooling behind them.
• Monitor and handle community interaction within the approved response framework, judge which cases must be escalated to communications or medical, and resolve the rest in-role.
• Analyse social insights and translate them into the channel strategy, the audience approach and the content priorities for the following period.

Who you are

• Bachelor's degree in Marketing, Communications, Digital Media, Business or a related field, or equivalent practical experience.
• Minimum 3 years of hands-on experience running social media channels for a brand or organisation across multiple markets.
• In-depth working knowledge of the major social platforms - Facebook, LinkedIn, X, YouTube and Instagram - including their formats, audience behaviour and distribution mechanics.
• Practical experience with social media management and publishing tooling (such as Sprinklr, Hootsuite or the native platform business suites) and with social listening tools.
• Ability to read channel performance data, establish why a metric moved, and act on it - reach, engagement, audience growth, and conversion to owned channels.

Discover the Roche Services & Solutions Center and how we work together as a truly global team!

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Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.