Los Angeles Football Club

About Los Angeles Football Club

LAFC's front office sells three things: multi-year sponsorships of the club and BMO Stadium, its home in downtown Los Angeles; season, group, premium, membership and tourism tickets; and private events in the stadium's spaces. Sponsorship splits into hunters and farmers: corporate partnerships managers and directors prospect regional, national and international brands, build packages from promotions, media, events and stadium assets and take each deal from first meeting through negotiation to contract against an annual department revenue goal, while partnership success managers and directors run a book of signed partners, deliver the contracted media, hospitality and in-stadium activations and sell the renewals and upsells. On the seat side, a director of ticket sales coaches the season ticket and group reps, backs the premium, membership and tourism teams, builds group programs from local relationships and reworks the reps' commission plans with the club's data strategy team, which also supplies lead scoring and dynamic pricing. A special event sales manager markets BMO Stadium as a venue for private events and sells it from lead to rental contract, running site tours and the booking calendar and working with the Los Angeles Tourism and Convention Board. The seats ask for sponsorship, ticket or hospitality sales experience from a team, property or agency, Salesforce and KORE for the partnership roles, Spanish as a plus, and nights, weekends and holidays when the event calendar calls.