Business software · AI frontline workforce management
Sona
About Sona
What Sona's sellers bring to market is one platform for running shift-based staff: labour demand forecasting, scheduling with time and attendance, core HR, payroll and an AI assistant for site managers, pitched on labour-cost savings to large employers in social care, hospitality and retail. The UK team splits by deal size and vertical: London BDRs book meetings by calling directors and C-suite contacts in social care or hospitality, account executives run the full cycle in either mid-market or enterprise accounts, and a sales director reporting to the VP of Sales is wanted to build and coach that AE team. New markets are being opened from London as well: an Italian-speaking founding account executive will win the first retail and hospitality customers in Italy with no local team yet, part of a European expansion that ramps through 2027, and a founding solutions engineer in San Francisco will write demo flows for the young US sales team in hospitality and retail. After go-live, London customer success managers each hold 20 to 25 enterprise accounts as the base enters its first large renewal year, with seat expansion to win. Five of the six selling roles are in London and one in San Francisco; the seventh sales-titled listing, a San Francisco talent partner, recruits for the US go-to-market team rather than selling.
Stated by the company
, SalesJobs.Now shows 6 open Sona sales roles; 1 of them print a salary figure.
Sona sales openings
Board read 5 Nov 2026, 00:10 UTCSales Director (shows the role here)
Sales leadership · London· 4mo agoDetails
Comparable sales openings elsewhere
The same sales role at other companies.
Enterprise Account Executive (shows the role here)
AlwaysHired · AE · San Francisco, CA· 1mo agoDetails
$145,000–$155,000/yrStrategic Account Executive (shows the role here)
AlwaysHired · AE · Remote· 1mo agoDetails
$140,000–$160,000/yrMid-Market Account Executive (shows the role here)
AlwaysHired · AE · New York, NY· 1mo agoDetails
$125,000–$150,000/yr
If one of these employers pays a referral fee, it comes from them when you apply here, and your offer stays exactly the same.
Comparable sales openings elsewhere
Channel Co-Sell Director (shows the role here)
AlwaysHired · Partner sales · Remote· 1mo agoDetails
$200,000–$275,000/yr
If one of these employers pays a referral fee, it comes from them when you apply here, and your offer stays exactly the same.
Solutions Engineer (shows the role here)
Sales engineering · San Francisco· 2w agoDetails
$170,000–$200,000/yr
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Sona openings by country
Where its sales openings take applicants, country by country.
Sona sales openings in your inbox
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Sona as an employer
Workforce software company for frontline employers, backed by more than $100M in venture funding, whose sales hiring is centered in London. Posted pay: Stated per posting (stated by the company).
6 sales openings on its careers board right now6 sales openings at Sona, as its own board showed them 5 Nov 2026.
Base salary with commission or a target bonus that grows with the seat, from 25% of base for the US solutions engineer and 50% for BDRs to 100% for account executives and the sales director, equity on every posting, and a salary sacrifice childcare scheme in its UK benefits.
Right now its 6 open sales roles are posted in London (5) and San Francisco (1). Read from its postings on 30 Oct 2026: US: San Francisco, one solutions engineer (plus a recruiter for the US go-to-market team), with US hubs also in New York and Austin; abroad: London, five of the six selling roles, all on-site, the Italian-speaking seat selling into Italy.
Caveats
- The pay figure is stated by the company: a reference point from research, not a salary read off today's postings, so negotiate from the offer in front of you.
Pay at Sona
Stated by the company, checked 2026-10-30From our research: stated by the company, checked 30 Oct 2026
Read from its postings on 30 Oct 2026: Every sales posting prints its figures. A London account executive is on £70,000 to £80,000 base in mid-market or £85,000 to £110,000 in enterprise, plus an uncapped 100% target bonus, and the sales director on £120,000 to £130,000 base with OTE at double, £240,000 to £260,000; the Italian-speaking founding seat follows the same doubling from an £80,000 to £120,000 base. BDRs start at £40,000 to £46,000 plus a 50% OTE bonus, the San Francisco solutions engineer earns $170,000 to $200,000 with a 25% target bonus, and the customer success posting gives a salary band with no variable. The roles listed below state what Sona posts now.
Only 1 of its 6 openings post pay, not enough to call a band typical for Sona, so the figure above comes from research. What each sales role posts:
| Sales role | Openings | Pay posted | Top posted |
|---|---|---|---|
| AE | 2 | No pay posted | None posted |
| Customer success | 1 | No pay posted | None posted |
| Sales engineering | 1 | $170k–$200k/yr1 salary | $200k/yr |
| Sales leadership | 1 | No pay posted | None posted |
| SDR & BDR | 1 | No pay posted | None posted |
Sales roles Sona hires for
Click a role to see what the job involves, which companies want it and what it posts for pay everywhere.
Breaking into sales? Read the guides first or see what every company posts for pay.
From the forum
Ask salespeople what Sona is like from the inside: comp, quota, the interview loop.
Sona: what candidates ask before applying
Is Sona a good company to sell for?
Workforce software company for frontline employers, backed by more than $100M in venture funding, whose sales hiring is centered in London.
Is Sona still an active employer?
Yes. Workforce software company for frontline employers, backed by more than $100M in venture funding, whose sales hiring is centered in London. How its pay is structured: Base salary with commission or a target bonus that grows with the seat, from 25% of base for the US solutions engineer and 50% for BDRs to 100% for account executives and the sales director, equity on every posting, and a salary sacrifice childcare scheme in its UK benefits.
What does a sales job at Sona pay?
Stated per posting. Every sales posting prints its figures. A London account executive is on £70,000 to £80,000 base in mid-market or £85,000 to £110,000 in enterprise, plus an uncapped 100% target bonus, and the sales director on £120,000 to £130,000 base with OTE at double, £240,000 to £260,000; the Italian-speaking founding seat follows the same doubling from an £80,000 to £120,000 base. BDRs start at £40,000 to £46,000 plus a 50% OTE bonus, the San Francisco solutions engineer earns $170,000 to $200,000 with a 25% target bonus, and the customer success posting gives a salary band with no variable.
Is selling for Sona worth it?
Posted pay at Sona: Stated per posting (stated by the company). Business software suits reps who like a repeatable motion, a clear quota and a defined patch.
How is Sona's sales comp put together?
Base salary with commission or a target bonus that grows with the seat, from 25% of base for the US solutions engineer and 50% for BDRs to 100% for account executives and the sales director, equity on every posting, and a salary sacrifice childcare scheme in its UK benefits.
Where are Sona's sales roles based?
Right now its 6 open sales roles are posted in London (5) and San Francisco (1). Read from its postings on 30 Oct 2026: US: San Francisco, one solutions engineer (plus a recruiter for the US go-to-market team), with US hubs also in New York and Austin; abroad: London, five of the six selling roles, all on-site, the Italian-speaking seat selling into Italy.
Weigh Sona against
Pay benchmarks built on the connected HR and payroll data of more than 9,000 client companies, plus software for job pricing, pay ranges, merit cycles, offer letters and total rewards, sold to HR, total rewards and finance leaders.
$395k/yrTypical pay, live
Sells usage-based billing and pricing software to software and AI companies that charge by consumption.
$215k–$500k/yrTypical pay, live
An AI-native enterprise service management and ITSM platform whose agents handle employee IT requests, onboarding and offboarding and just-in-time access, sold to IT and security teams at mid-sized and large companies.
$250k–$350k/yrTypical pay, liveA recruiting firm that fills SDR, BDR and account executive seats at venture-backed US software startups, posting each role with its base and OTE but without the client's name.
$90k–$200k/yrTypical pay, liveCompanies are listed by what an application there is worth to you, and one that pays us a fee for hires sent from here gets a lift in that order; the fee never touches the base or OTE a company offers.
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