Head Of Partnerships & Alliances

About Intent HQ

Intent HQ redefines customer understanding for the agentic era, enabling enterprises to influence customer decisions at the moments that determine growth, loyalty, and competitive advantage. As the Human-to-AI Context Company, we offer groundbreaking AI technology that creates the missing context of human behaviour and individuality, transforming data into confident decisions that reflect how people actually act in the real world. We enable brands to Act With Intent.

Trusted by global enterprises, Intent HQ manages 325M+ profiles and processes 250B events daily. We won AI Business of the Year (National AI Awards 2025), Analytics Company of the Year (British Data Awards 2025), and winner of Best AI Ethics & Diversity Strategy (AI World Series Awards 2025), recognising Intent HQ’s AI innovation, analytics excellence, and ethical leadership. Intent HQ is a proven partner for leaders seeking measurable growth, faster decision velocity, and responsible AI-driven advantage.

About IntentOne

IntentOne is Intent HQ’s opportunity intelligence platform: it finds the revenue opportunity in a business’s existing

customer data, then acts on it now of maximum relevance - without personal data ever leaving the device. Partners are a core route to market for IntentOne, and this role exists to build and lead that commercial ecosystem globally.

The Role

This is a senior, commercial-facing, quota-carrying leadership role. It owns the global build-out and expansion of Intent HQ’s commercial ecosystem through partners - covering Tier 1 global systems integrators (GSIs) such as Accenture, Capgemini, Deloitte, EY, KPMG, Tata Consultancy Services and Infosys; technology and hyperscaler alliances such as AWS, Google Cloud and Microsoft Azure; and boutique partners we onboard as value-added resellers (VARs).

The role reports into the CRO and sits within the senior commercial leadership team, contributing directly into Sales Ops, Deal Desk and Legal on how partner deals are structured, priced and approved. Intent HQ already has several significant partnership plays in flight: this person will pick those up, own them through to signed, revenue-generating agreements, and build the pipeline of new partnerships alongside them.

Partner Ecosystem Strategy & Ownership

• Own the global strategy for growing revenue through partners, spanning Tier 1 GSIs (Accenture, Capgemini, Deloitte, EY, KPMG, Tata Consultancy Services, Infosys and similar), technology/hyperscaler alliances (AWS, Google Cloud, Microsoft Azure and others), and boutique/value-added-reseller partners.
• Build and prioritise a partner portfolio and plan, identifying where to invest first for commercial impact.
• Carry and be accountable for a quota - partner-sourced and partner-influenced revenue - alongside the wider commercial organization.

Partnership Program Design

• Design and stand up the commercial partnership programs needed across the ecosystem: reselling, white-labeling, referral, collaboration/co-sell, and joint marketing campaigns.
• Define the commercial terms, tiering and incentive structures appropriate to each program type and partner segment.
• Ensure every program is properly reflected in contracts, pricing and approval processes, working closely with Sales Ops, Deal Desk and Legal.

Deal & Pipeline Management

• Take ownership of partnership opportunities already in flight, managing them through to signed agreements and live revenue.
• Build and manage a pipeline of new partner opportunities across GSIs, technology alliances and boutique/VAR partners.
• Represent partnerships in forecasting and pipeline reviews alongside the rest of the commercial organization.

Cross-Functional Commercial Operations

• Report into the CRO and operate as part of the senior commercial leadership team.
• Contribute directly into Sales Ops, Deal Desk and Legal on partner-related commercial process, pricing and contract structure.
• Partner with Product, Delivery and Customer Success to ensure partner deals are deliverable once signed.

Onboarding & Enablement of Value-Added Resellers

• Identify and onboard boutique partners suited to a value-added-reseller model.
• Ensure new partners are properly set up commercially and operationally before they begin transacting.

What We’re Looking For

• A senior, commercially minded leader with a strong track record building and scaling a partner/alliances ecosystem, ideally within a SaaS, martech, deeptech or enterprise technology business.
• Direct, hands-on experience with Tier 1 global systems integrators (Accenture, Capgemini, Deloitte, EY, KPMG, Tata Consultancy Services, Infosys or similar) and hyperscaler technology alliances (AWS, Google Cloud, Microsoft Azure).
• Experience designing and running multiple partnership program types: reseller, white-label, referral, collaboration/co-sell and joint marketing.
• Comfortable carrying a quota and being accountable for partner-sourced and partner-influenced revenue.
• Experience working closely with Sales Ops, Deal Desk and Legal to get partner commercial structures approved and operational.
• A strong, credible existing network within the partner ecosystem, able to open doors at a senior level.
• Able to both manage live, in-flight partnership opportunities and originate new ones from scratch.
• Based in the UK is preferred, but this is a global role - we are not fixed on location for the right candidate.

Nice to Have

• Experience negotiating joint-venture or other complex commercial partnership structures.
• Multi-region experience (EMEA, Americas, APAC) and familiarity with cross-border contracting nuances.
• Familiarity with partner relationship management (PRM) tooling (e.g. Salesforce, PartnerStack, Crossbeam).

What Success Looks Like

• Existing in-flight partnership opportunities converted into signed, live commercial agreements.
• A clear, active portfolio of Tier 1 GSI, technology alliance and boutique/VAR relationships, each with a defined program type and commercial structure.
• Partner-sourced and partner-influenced pipeline and revenue building steadily against quota.
• Reseller, white-label, referral and joint-marketing programs formally defined, approved through Deal Desk and Legal, and in active use.

Diversity & Inclusion

Intent HQ is an equal opportunities employer with an ethos of commitment to promoting and practicing diversity, equality and inclusion at work. At IHQ, different perspectives, ideas and experiences are valued and respected, with fair and equal opportunities provided for all. Our diversity and inclusion efforts have been recognised with us winning two consecutive Women in Tech UK Awards, under the Best Tech Employer (51-149 Employees)’ category & being shortlisted for the Best Employer for Parental Support award - an achievement we are very proud of. This year in 2024 we have been nominated again for the Best Tech Employer and our in house recruiter has been shortlisted for the Best In house Recruiter award!

Our Culture

Working for Intent HQ, you have the opportunity to work with cutting edge technology in an environment where you are encouraged to think and act outside traditional methods. We are a growing business with a flat structure meaning everyone is visible and able to make an impact, not just in their own role, but across the business on a daily basis. We promote a collaborative, innovative and sociable culture, oriented towards performance and competitive advantage. Our DNA is made up of flexibility to all staff with a family friendly approach and focus on personal development. We have high expectations and pride ourselves on our cultural standards.

Benefits

• Flexible working
• Private medical insurance, depending on eligibility
• Free breakfast daily (when in the office)
• 26 days holiday (increasing with service)
• Pension scheme
• Income Protection with Employee Assistance Programme
• Life Assurance
• Higher than statutory maternity/paternity benefits
• Work socials
• Wellbeing programme
• Cycle to work scheme
• Training opportunities