Mindbody

About Mindbody

Mindbody, the business-software brand of Playlist (which also owns ClassPass), sells fitness studios, gyms, salons, spas and wellness practices one system for scheduling, payments, marketing, staff and reporting, and lists them on its consumer booking app. New revenue comes from inside sales to the small end of that market: outbound SMB specialists source their own pipeline by phone, email, text and social with no SDR behind them, then demo and close single-location owners, while SMB account executives work existing customers for upgrades to marketing and retention products against monthly and quarterly targets. Technical account management is itself a product, bought in packages of hours, and its TAMs in the US, Australia and Spain (a Spanish-speaking seat) carry portfolios that include multi-location operators and are measured on holding and growing recurring revenue; associate TAMs in Latin America back the North American team and keep a small book of their own, and the Australian seat asks for hands-on SQL and API work. Beside them sit a US client engagement specialist who works saves on high-value accounts about to cancel and a Malaysia-based payments specialist who attaches Mindbody's built-in processing (on Stripe or Xendit, by country) across Australia, New Zealand and Southeast Asia and negotiates rates inside a set framework. Leadership hiring is in the TAM function: a manager in France and a director over the enterprise book who must live on the US East Coast and spend real time with key accounts around New York.